Work
How I work, and what I've built.
I bridge the gap between technology, risk and business value. Three stages, no lengthy discovery phase, and real work starting in week one.
Analysis
I take the time to understand your business, your industry and your existing system properly: the code, the team, the constraints and the commercial pressure you are actually under. No generic audit template. You get a written assessment of what is working, what will break, and what it will cost you if it does.
Strategy
I build a plan around tactics that have already been proven in production, not theory. It is sequenced by risk and business impact, so the things that unblock revenue or de-risk a funding round go first. Every recommendation comes with an estimate and a reason.
Execution
Then I do the work, with your team, your key partners and you. I write code, review pull requests, make architecture calls and stay accountable for the result. Strategy that nobody implements is just an expensive document.
Engagement
How I work
Hands-on from day one
I start solving problems in week one. No three-week onboarding, no discovery phase that bills you for reading your own documentation.
Your team levels up
I mentor while I build. The goal is that your developers are more senior when I leave than when I arrived. Otherwise you have just rented a contractor.
Flexible engagement
Scale up for a product launch, scale down for maintenance mode. You pay for what you actually need that month, not a fixed retainer that suits me.
Real references
Every client becomes a reference. I am happy to connect you directly with companies I have worked with so you can ask them instead of reading my version.
Selected work
What I've built
Platforms I led from concept to production, across sports, hospitality and fitness, plus the one I am building now. What the problem was, what I built, and what it returned.
BuildEx
An operating system that lets a non-technical team run their company on a coding agent, git, and their own tools, entirely on their machine.
Read case study → 10 → 1 Tools replacedProtocolCRM
An AI-first platform that collapses an online fitness coach's entire software stack into a single white-labelled product.
Read case study → 260h Saved per year, spa operationsCrqlar
An integration platform that unified guest data across the thirteen disconnected systems an average hotel runs.
Read case study → 20,000+ Players on the platformPlayerHunter
A two-sided marketplace that opened football transfers to players outside the traditional scouting network.
Read case study →Questions
Common questions
01How quickly can we start after engaging?
Usually within a week. I keep capacity open for exactly this reason. Most people who call me are calling because something is already on fire. The first session is a working session, not an onboarding call.
02Are you available on-site, or fully remote?
I work remotely by default, which is how the engagement stays cost-effective. For kickoffs, board sessions, diligence meetings or team workshops I travel on request.
03Do you work alone?
I lead the work personally. You are hiring me, not an agency bench. When a project needs more hands, I bring in engineers I have shipped with before and stay accountable for their output.
Next step
Start with a conversation.
Tell me what you are building and where it hurts. If I am not the right person, I will say so and point you at someone who is.